<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=850412572023345&amp;ev=PageView&amp;noscript=1">

Featured Post

How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers
Read More

Latest

How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers

Can’t get your partner’s account managers (AMs) to play ball? Those AMs have all the juiciest info about your target accounts, so, whatever you do, don’t give up on fostering the co-selling...

Olivia Ramirez
By Olivia Ramirez
July 29, 2021

Confessions of an ISV: How to Be a Good Channel Partner

Regardless of the type of channel partner you are — a system integrator (SI), a managed service provider (MSP), or a value-added reseller (VAR) — your independent software vendor (ISV) partners...

Olivia Ramirez
By Olivia Ramirez
July 26, 2021

The 5 Things to Do in Your First 90 Days as a Partnership Leader

You’re leading partnerships at a new company and you’re eager to start proving your value by signing up new partners and executing your co-marketing and co-selling playbook — but hold your horses,...

Jasmine Jenkins
By Jasmine Jenkins
July 19, 2021

Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

Note: this is the latest in our Partnerships 101 series. You can read the others below:

Olivia Ramirez
By Olivia Ramirez
July 15, 2021

Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam

In June 2021, Apple announced something that used to be unthinkable to marketers everywhere: It would no longer allow email senders to track opens in its email clients

Amanda Groves
By Amanda Groves
July 14, 2021

Vetting 100s of Channel Partners? Use This 4-Criteria Checklist to Speed Up The Process

When you look at your list of channel partners, do you feel overwhelmed because you don’t know which partners to prioritize and which to cut ties with? 

Olivia Ramirez
By Olivia Ramirez
July 8, 2021