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Don't Fall Behind: Get Your Partner Data in Your Data Warehouse
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Don't Fall Behind: Get Your Partner Data in Your Data Warehouse

Today, I’m the CEO of Crossbeam. But I spent the first eight years of my SaaS career in the murky depths of the analytics market, and let me tell you: Data warehouses changed everything

Bob Moore
By Bob Moore
April 29, 2021

Partnerships 101: What is Cross-Selling?

Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in...

Olivia Ramirez
By Olivia Ramirez
April 29, 2021

How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam

When you’re held accountable for partner-sourced revenue, speed is your best friend — but you can’t optimize the timing of your next deal when you’re knee deep in spreadsheets. You need processes,...

Jasmine Jenkins
By Jasmine Jenkins
April 27, 2021

You Should be Account Mapping at Every Stage of the Customer Lifecycle

Remember the day you shed tears of joy because you no longer had to account map with spreadsheets? It was like getting past a challenge that never should have stolen hours from your workday in the...

Olivia Ramirez
By Olivia Ramirez
April 22, 2021

5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships

If partnerships can lead to a 50% faster time to close, a 232% increase in feature adoption, or a #1 ranking in an app marketplace, why is managing the sales team’s execution of partnership...

Olivia Ramirez
By Olivia Ramirez
April 15, 2021

How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%

You’ve grown your tech ecosystem with love. You’ve seen how your integrations help your customers realize greater value from your platform. And the more integrations your customers adopt, the...

Olivia Ramirez
By Olivia Ramirez
April 8, 2021