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Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets
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Bob Moore

Bob Moore
Bob Moore is the CEO and Co-Founder of Crossbeam. He was previously Co-Founder of RJMetrics (acquired by Adobe via Magento) and Stitch Data (acquired by Talend). Bob's writing about technology, startups, and data has appeared in The New York Times, Forbes, TechCrunch, VentureBeat, and numerous other publications.

Latest

How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

Earlier this month, I wrote about the importance of getting data from your partner ecosystem (namely account mapping data) into your company’s data warehouse. We’ve seen this subject resonate with...

Bob Moore
By Bob Moore
May 13, 2021

Don't Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Today, I’m the CEO of Crossbeam. But I spent the first eight years of my SaaS career in the murky depths of the analytics market, and let me tell you: Data warehouses changed everything

Bob Moore
By Bob Moore
April 29, 2021

Building a B2B Network: Crossbeam’s Data and Learnings So Far

It’s been two years since we launched Crossbeam, and no two days have been alike. But nothing has been more exciting than watching a network graph take form before our very eyes.

Bob Moore
By Bob Moore
March 9, 2021

Announcing the Crossbeam Partner Cloud

At Crossbeam, we believe the future belongs to those who embrace the partner ecosystem. It’s not just a thing we say, it’s a thing we do.

Bob Moore
By Bob Moore
December 22, 2020

We Supercharged the Crossbeam Free Tier + Raised a $25M Series B

Two years ago, Buck Ryan and I ran a simple thought experiment: How could we improve intercompany collaboration?

Bob Moore
By Bob Moore
August 6, 2020

The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

By the time I co-founded Crossbeam in 2018, I had built up a list of several dozen startup ideas to choose from. To make the final decision, I boiled my framework down to two factors: Will this be...

Bob Moore
By Bob Moore
June 15, 2020