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Don't Fall Behind: Get Your Partner Data in Your Data Warehouse
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Jasmine Jenkins

Jasmine Jenkins
Jasmine Jenkins is a content marketing manager at Crossbeam.

Latest

How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam

When you’re held accountable for partner-sourced revenue, speed is your best friend — but you can’t optimize the timing of your next deal when you’re knee deep in spreadsheets. You need processes,...

Jasmine Jenkins
By Jasmine Jenkins
April 27, 2021

How Vidyard 14x'd its Partner-Sourced Revenue Using Crossbeam

Your partner program has reached an inflection point: adding new partners to your program isn’t enough. Now, it’s time to drive revenue. You need to grow up and mature into the partner program...

Jasmine Jenkins
By Jasmine Jenkins
March 31, 2021

Stop Leaving Partner-Influenced Revenue on the Table. Here's How.

A partner-influenced deal is when a partner helps you advance or close an existing deal in your pipeline. Sounds simple, but the word “helps” means different things to different people. When you...

Jasmine Jenkins
By Jasmine Jenkins
March 30, 2021

Democratize Partner Insights with Crossbeam’s Chrome Extension

Your sales team is growing curious about how partners can help them break into their most strategic accounts — but when you’re fielding requests from multiple sales reps, it’s time consuming to...

Jasmine Jenkins
By Jasmine Jenkins
March 16, 2021

An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration

Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.

Jasmine Jenkins
By Jasmine Jenkins
March 2, 2021

We Mapped the Career Paths of 6 Women in Partnerships

We recently launched the 2021 State of the Partner Ecosystem Report and noticed something interesting — of the 173 survey respondents, only 55 were women. This got us thinking: How can more women...

Jasmine Jenkins
By Jasmine Jenkins
February 16, 2021