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An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration
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Jasmine Jenkins

Jasmine Jenkins
Jasmine Jenkins is a content marketing manager at Crossbeam.

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An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration

Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.

Jasmine Jenkins
By Jasmine Jenkins
March 2, 2021

We Mapped the Career Paths of 6 Women in Partnerships

We recently launched the 2021 State of the Partner Ecosystem Report and noticed something interesting — of the 173 survey respondents, only 55 were women. This got us thinking: How can more women...

Jasmine Jenkins
By Jasmine Jenkins
February 16, 2021

WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

When Matt Irving joined WP Engine, the WordPress experience platform, as its Manager of Global Partner Operations, he knew he needed a way to explain how partnerships impact the business beyond...

Jasmine Jenkins
By Jasmine Jenkins
February 2, 2021

SaaS Reseller Partnerships: What They Are & How They Work

Note: This is the latest in our Partnerships 101 series. You can read the other entries here.

Look around and you’ll recognize everyday examples of reseller partnerships, from the grocery chain...

Jasmine Jenkins
By Jasmine Jenkins
January 19, 2021

The 7 Filters You Need for Your Agency Partner Directory

An agency partner directory is a matchmaking tool that helps customers discover approved and vetted agencies, specialists, and/or freelancers that deliver consulting, customization,...

Jasmine Jenkins
By Jasmine Jenkins
January 5, 2021

The Enablement Program That Can Help You Boost Agency Partner Retention by 70%

If the phrase “Mo’ Partners, Mo’ Problems” feels all too real, it could be a sign that your partner program is experiencing some growing pains. When Vidyard’s partnerships team felt those pains in...

Jasmine Jenkins
By Jasmine Jenkins
December 22, 2020