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How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
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Jasmine Jenkins

Jasmine Jenkins
Jasmine Jenkins is a content marketing manager at Crossbeam.

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How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)

We write often about the collaborative skills required for a successful partnership. But what about the other side? What happens when a partnership goes awry and tension begins to run high? 

Jasmine Jenkins
By Jasmine Jenkins
October 19, 2020

Navigating Partnership Ecosystems: Channel, Tech, & Strategic

Much like your friend that just got out of a five-year relationship, it seems that the partnership industry is evolving and very much in a “I’m finding myself” phase. Because of this, the lines...

Jasmine Jenkins
By Jasmine Jenkins
October 1, 2020

The Beginner's Guide to SaaS Tech Partnerships

Consider how effortless it is to play Spotify’s music on an Amazon Alexa. It doesn’t take a series of manual steps, just a simple voice command. Your time to value is seconds… literally just a...

Jasmine Jenkins
By Jasmine Jenkins
September 18, 2020

Everything You Ever Wanted to Know About Channel Partnerships

Your SaaS company is growing steadily, yet there’s one pesky problem that keeps you up at night: How can you continue to scale that growth with your existing teams and resources? 

Jasmine Jenkins
By Jasmine Jenkins
September 8, 2020