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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers
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Jasmine Jenkins

Jasmine Jenkins
Jasmine Jenkins is a content marketing manager at Crossbeam.

Latest

Stop Leaving Partner-Influenced Revenue on the Table. Here's How.

A partner-influenced deal is when a partner helps you advance or close an existing deal in your pipeline. Sounds simple, but the word “helps” means different things to different people. When you...

Jasmine Jenkins
By Jasmine Jenkins
March 30, 2021

Democratize Partner Insights with Crossbeam’s Chrome Extension

Your sales team is growing curious about how partners can help them break into their most strategic accounts — but when you’re fielding requests from multiple sales reps, it’s time consuming to...

Jasmine Jenkins
By Jasmine Jenkins
March 16, 2021

An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration

Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.

Jasmine Jenkins
By Jasmine Jenkins
March 2, 2021

We Mapped the Career Paths of 6 Women in Partnerships

We recently launched the 2021 State of the Partner Ecosystem Report and noticed something interesting — of the 173 survey respondents, only 55 were women. This got us thinking: How can more women...

Jasmine Jenkins
By Jasmine Jenkins
February 16, 2021

WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

When Matt Irving joined WP Engine, the WordPress experience platform, as its Manager of Global Partner Operations, he knew he needed a way to explain how partnerships impact the business beyond...

Jasmine Jenkins
By Jasmine Jenkins
February 2, 2021

SaaS Reseller Partnerships: What They Are & How They Work

Note: This is the latest in our Partnerships 101 series. You can read the other entries here.

Look around and you’ll recognize everyday examples of reseller partnerships, from the grocery chain...

Jasmine Jenkins
By Jasmine Jenkins
January 19, 2021