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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers
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Olivia Ramirez

Olivia Ramirez
Olivia Ramirez is a staff writer at Crossbeam.

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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers

Can’t get your partner’s account managers (AMs) to play ball? Those AMs have all the juiciest info about your target accounts, so, whatever you do, don’t give up on fostering the co-selling...

Olivia Ramirez
By Olivia Ramirez
July 29, 2021

Confessions of an ISV: How to Be a Good Channel Partner

Regardless of the type of channel partner you are — a system integrator (SI), a managed service provider (MSP), or a value-added reseller (VAR) — your independent software vendor (ISV) partners...

Olivia Ramirez
By Olivia Ramirez
July 26, 2021

Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

Note: this is the latest in our Partnerships 101 series. You can read the others below:

Olivia Ramirez
By Olivia Ramirez
July 15, 2021

Vetting 100s of Channel Partners? Use This 4-Criteria Checklist to Speed Up The Process

When you look at your list of channel partners, do you feel overwhelmed because you don’t know which partners to prioritize and which to cut ties with? 

Olivia Ramirez
By Olivia Ramirez
July 8, 2021

8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T

Picture this: 

Olivia Ramirez
By Olivia Ramirez
July 1, 2021

Partnership KPIs For Marketing, Sales, Customer Success + More

Feelin’ kinda like you’re a record on repeat?

Olivia Ramirez
By Olivia Ramirez
June 25, 2021