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How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
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Olivia Ramirez

Olivia Ramirez
Olivia Ramirez is a staff writer at Crossbeam.

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Ecosystem Qualified Leads (EQLs) and How to Use Them

Ecosystem qualified leads are net new leads that come directly from partners in your ecosystem, typically through data-sharing. There’s often a revenue-sharing agreement in place to reward...

Olivia Ramirez
By Olivia Ramirez
October 12, 2020

Your Partnerships Team Should Report to Sales (At First)

This is Part One in Reporting Lines - our series on where (and who) your partnerships team should report to. Stand by for Part Two and Part Three on LinkedIn, or get them straight to your inbox by...

Olivia Ramirez
By Olivia Ramirez
October 6, 2020

The 12 Best Partnership and Business Development Podcasts (So Far)

If you’ve dipped your toes into the world of podcasts, you know there’s a lot out there (Hello, choice paralysis). And, let's be honest, it can sometimes be difficult to choose from a long list of...

Olivia Ramirez
By Olivia Ramirez
September 28, 2020

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Note: this is the latest in our Partnerships 101 series. You can read the others below:

Olivia Ramirez
By Olivia Ramirez
September 3, 2020