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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
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Olivia Ramirez

Olivia Ramirez
Olivia Ramirez is a staff writer at Crossbeam.

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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships

If partnerships can lead to a 50% faster time to close, a 232% increase in feature adoption, or a #1 ranking in an app marketplace, why is managing the sales team’s execution of partnership...

Olivia Ramirez
By Olivia Ramirez
April 15, 2021

How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%

You’ve grown your tech ecosystem with love. You’ve seen how your integrations help your customers realize greater value from your platform. And the more integrations your customers adopt, the...

Olivia Ramirez
By Olivia Ramirez
April 8, 2021

The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners

When it comes to co-selling, more prospects isn’t always better.

Olivia Ramirez
By Olivia Ramirez
April 1, 2021

The Most Common Partnership KPIs (According to Company Size and Maturity)

You’re just about to get your partnership program off the ground, and the KPI you’re held most accountable for is “new partnerships created.” 

Olivia Ramirez
By Olivia Ramirez
March 29, 2021

3 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

You know you need a partner manager, a partner marketing manager, and a partner operations manager to help you bring your partnerships strategy to life — but where should those roles sit in your...

Olivia Ramirez
By Olivia Ramirez
March 18, 2021

10 Facts You Oughta Know if You Work in B2B Partnerships

If you’ve kept up with our blog so far, you’ve likely read a deep dive or two on topics like the co-marketing flip, the bow-tie funnel, or Google and HubSpot’s GTM strategy, to name a few. But,...

Olivia Ramirez
By Olivia Ramirez
March 11, 2021