Can’t get your partner’s account managers (AMs) to play ball? Those AMs have all the juiciest info about your target accounts, so, whatever you do, don’t give up on fostering the co-selling...
Note: this is the latest in our Partnerships 101 series. You can read the others below:
When you look at your list of channel partners, do you feel overwhelmed because you don’t know which partners to prioritize and which to cut ties with?
Feelin’ kinda like you’re a record on repeat?