Note: this is the latest in our Partnerships 101 series. You can read the others below:
Your sales rep and your partner’s sales rep walk into a room. Now what?
Launching a tech ecosystem involves a ton of moving parts. It’s more than just developing the integrations that improve your customers’ workflows and bottom line. You also need to consider how to...
Beauty brands have influencers, travel destinations have influencers, and, yes, even B2B SaaS partnerships have influencers. 😉
According to our State of the Partner Ecosystem Report, 60.8% of partnership professionals say that getting buy-in is at least “somewhat challenging.
As your company and partner program grows, you’ll need to occasionally evaluate what’s working and what’s not, and then determine where to focus your efforts for the most effective partner...