Olivia Ramirez
Latest
Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
You’ve got an inbox full of partnership inquiries (Woohoo!). But, wait, why are your palms so sweaty? Maybe you’re thinking of all the work developing 20 partnerships at once requires, or maybe...
Standout Traits for a Great Partner Case Study (With Examples)
It’s no surprise that partner case studies are a wee bit of a struggle to produce. Getting your customers to agree to a case study is one thing; getting your customer and your partner to agree to...
No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise
If you have a fun house mirror at your desk because, really, there should be ten of you, we see you.
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Groan. You’re in a co-marketing funk. It seems like everybody’s hosting some clever online event you don’t want to miss, so how could you possibly get creative and do something different?
The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership
When you have a handful of tech partners, when’s the right time to make the “co-marketing flip”? You know, the switch from handling co-marketing requests that satisfy a need from your partner or...
