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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers
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Olivia Ramirez

Olivia Ramirez
Olivia Ramirez is a staff writer at Crossbeam.

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Partnerships 101: What is Cross-Selling?

Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in...

Olivia Ramirez
By Olivia Ramirez
April 29, 2021

You Should be Account Mapping at Every Stage of the Customer Lifecycle

Remember the day you shed tears of joy because you no longer had to account map with spreadsheets? It was like getting past a challenge that never should have stolen hours from your workday in the...

Olivia Ramirez
By Olivia Ramirez
April 22, 2021

5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships

If partnerships can lead to a 50% faster time to close, a 232% increase in feature adoption, or a #1 ranking in an app marketplace, why is managing the sales team’s execution of partnership...

Olivia Ramirez
By Olivia Ramirez
April 15, 2021

How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%

You’ve grown your tech ecosystem with love. You’ve seen how your integrations help your customers realize greater value from your platform. And the more integrations your customers adopt, the...

Olivia Ramirez
By Olivia Ramirez
April 8, 2021

The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners

When it comes to co-selling, more prospects isn’t always better.

Olivia Ramirez
By Olivia Ramirez
April 1, 2021

The Most Common Partnership KPIs (According to Company Size and Maturity)

You’re just about to get your partnership program off the ground, and the KPI you’re held most accountable for is “new partnerships created.” 

Olivia Ramirez
By Olivia Ramirez
March 29, 2021