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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
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Olivia Ramirez

Olivia Ramirez
Olivia Ramirez is a staff writer at Crossbeam.

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Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.

Olivia Ramirez
By Olivia Ramirez
January 21, 2021

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

You’ve got an inbox full of partnership inquiries (Woohoo!). But, wait, why are your palms so sweaty? Maybe you’re thinking of all the work developing 20 partnerships at once requires, or maybe...

Olivia Ramirez
By Olivia Ramirez
January 14, 2021

Standout Traits for a Great Partner Case Study (With Examples)

It’s no surprise that partner case studies are a wee bit of a struggle to produce. Getting your customers to agree to a case study is one thing; getting your customer and your partner to agree to...

Olivia Ramirez
By Olivia Ramirez
January 7, 2021

No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise

If you have a fun house mirror at your desk because, really, there should be ten of you, we see you. 

Olivia Ramirez
By Olivia Ramirez
December 23, 2020

ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

Groan. You’re in a co-marketing funk. It seems like everybody’s hosting some clever online event you don’t want to miss, so how could you possibly get creative and do something different?

Olivia Ramirez
By Olivia Ramirez
December 17, 2020

The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership

When you have a handful of tech partners, when’s the right time to make the “co-marketing flip”? You know, the switch from handling co-marketing requests that satisfy a need from your partner or...

Olivia Ramirez
By Olivia Ramirez
December 10, 2020