Olivia Ramirez
Latest
How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster
There’s not an industry standard for enabling your sales team, but we love learning by example. We spoke with Carina Shahin, Partner Account Manager at Sendoso, to hear how she empowers her sales...
9 Micro Co-Marketing Motions for Warming Up a Partnership
Scenario A: You’re hesitant to partner because you’re about to launch three other go-to-market campaigns. You’re just not sure you can handle another right now.
Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
You’ve got an inbox full of partnership inquiries (Woohoo!). But, wait, why are your palms so sweaty? Maybe you’re thinking of all the work developing 20 partnerships at once requires, or maybe...
Standout Traits for a Great Partner Case Study (With Examples)
It’s no surprise that partner case studies are a wee bit of a struggle to produce. Getting your customers to agree to a case study is one thing; getting your customer and your partner to agree to...
No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise
If you have a fun house mirror at your desk because, really, there should be ten of you, we see you.
