Olivia Ramirez
Latest
Ecosystem Qualified Leads (EQLs) and How to Use Them
Ecosystem qualified leads are net new leads that come directly from partners in your ecosystem, typically through data-sharing. There’s often a revenue-sharing agreement in place to reward...
Your Partnerships Team Should Report to Sales (At First)
This is Part One of "Reporting Lines" — our series on where (and who) your partnerships team should report to. You can catch the others below:
The 12 Best Partnership and Business Development Podcasts (So Far)
If you’ve dipped your toes into the world of podcasts, you know there’s a lot out there (Hello, choice paralysis). And, let's be honest, it can sometimes be difficult to choose from a long list of...
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Note: this is the latest in our Partnerships 101 series. You can read the others below:
