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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers
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Olivia Ramirez

Olivia Ramirez
Olivia Ramirez is a staff writer at Crossbeam.

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How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster

There’s not an industry standard for enabling your sales team, but we love learning by example. We spoke with Carina Shahin, Partner Account Manager at Sendoso, to hear how she empowers her sales...

Olivia Ramirez
By Olivia Ramirez
February 4, 2021

9 Micro Co-Marketing Motions for Warming Up a Partnership

Scenario A: You’re hesitant to partner because you’re about to launch three other go-to-market campaigns. You’re just not sure you can handle another right now. 

Olivia Ramirez
By Olivia Ramirez
January 29, 2021

Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.

Olivia Ramirez
By Olivia Ramirez
January 21, 2021

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

You’ve got an inbox full of partnership inquiries (Woohoo!). But, wait, why are your palms so sweaty? Maybe you’re thinking of all the work developing 20 partnerships at once requires, or maybe...

Olivia Ramirez
By Olivia Ramirez
January 14, 2021

Standout Traits for a Great Partner Case Study (With Examples)

It’s no surprise that partner case studies are a wee bit of a struggle to produce. Getting your customers to agree to a case study is one thing; getting your customer and your partner to agree to...

Olivia Ramirez
By Olivia Ramirez
January 7, 2021

No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise

If you have a fun house mirror at your desk because, really, there should be ten of you, we see you. 

Olivia Ramirez
By Olivia Ramirez
December 23, 2020