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How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
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Sean Blanda

Sean Blanda
Sean is the Director of Content at Crossbeam.

Latest

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Note: This post was originally published on 5/5/2020 and was updated on 10/12/2020.

Why hello there. Welcome to the Crossbeam Art Museum, where we feature the finest designs in all of the SaaS...

Sean Blanda
By Sean Blanda
October 12, 2020

Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.

“I know someone at my company has spoken with this opportunity. But who?”

Sean Blanda
By Sean Blanda
September 22, 2020

Source, Decide, Execute: Your Framework For a Successful Partner Program

This is an edited excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. ...

Sean Blanda
By Sean Blanda
September 15, 2020

Customer-Centric Partnerships vs. Product-Centric Partnerships

In our fifth and final Crossbeam Happy Hour of the season, Wharton professor Peter Fader offered a handy framework for how to think about expanding your ecosystem.

Do you pursue customer-centric...

Sean Blanda
By Sean Blanda
August 25, 2020

Crawl, Walk, Run: The Co-Marketing Framework That Will Keep You Sane

This is an edited excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. ...

Sean Blanda
By Sean Blanda
August 18, 2020

You Probably Should Be Taking the Discovery Phase More Seriously.

This is an excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. Download it...

Sean Blanda
By Sean Blanda
July 15, 2020