Sean Blanda

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Your Partnerships Team Should Report to Marketing
This is the third and final installment of "Reporting Lines" — our series on where (and who) your partnerships team should report to. You can catch the others below:
Okta Can Partner With Anyone. Here's How They Choose.
Is there any SaaS company more poised for the Era of the Ecosystem than Okta?
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Note: This post was originally published on 5/5/2020 and was updated on 10/12/2020.
Why hello there. Welcome to the Crossbeam Art Museum, where we feature the finest designs in all of the SaaS...
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.
“I know someone at my company has spoken with this opportunity. But who?”
Source, Decide, Execute: Your Framework For a Successful Partner Program
This is an edited excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. ...
Customer-Centric Partnerships vs. Product-Centric Partnerships
In our fifth and final Crossbeam Happy Hour of the season, Wharton professor Peter Fader offered a handy framework for how to think about expanding your ecosystem.
Do you pursue customer-centric...