Sean Blanda
Latest
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.
“I know someone at my company has spoken with this opportunity. But who?”
Source, Decide, Execute: Your Framework For a Successful Partner Program
This is an edited excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. ...
Customer-Centric Partnerships vs. Product-Centric Partnerships
In our fifth and final Crossbeam Happy Hour of the season, Wharton professor Peter Fader offered a handy framework for how to think about expanding your ecosystem.
Do you pursue customer-centric...
Crawl, Walk, Run: The Co-Marketing Framework That Will Keep You Sane
This is an edited excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. ...
You Probably Should Be Taking the Discovery Phase More Seriously.
This is an excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. Download it...
We're Mapping the E-Commerce Partner Ecosystem
When you create your Ideal Customer Profile, what does it look like? And once you align with your partners on the right one, what happens next?
