When you create your Ideal Customer Profile, what does it look like? And once you align with your partners on the right one, what happens next?
Working in partnerships (or any business development role) means you need to be a bit of a Swiss Army Knife—and that includes having some marketing chops.
Philosopher Friedrich Nietzsche one wrote, “The most basic form of human stupidity is forgetting what we are trying to accomplish.”
It’s an axiom that most startup workers have heard at least once: some of the most successful companies of the previous 20 years started in a recession. A very small sampling of that school of...
Perhaps the best career advice of the 21st century can be attributed to former Google CEO Eric Schmidt: “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.”