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Partnerships 101: What Is a Strategic Alliance, and Why Do I Need One?
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Sean Blanda

Sean Blanda
Sean is the Director of Content at Crossbeam.

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How to Partner With Me: Typeform’s Francois Grenier

“How to partner with me” is a new series where we ask leading partnership managers about the inner workings of their partnership programs and what makes for a successful partnership with them. 

Sean Blanda
By Sean Blanda
November 11, 2019

Is “EcosystemOps” Going to be a Thing?

So you’ve been made partner manager. Congrats! (We’re very happy for you.) 

Sean Blanda
By Sean Blanda
November 4, 2019

How to Stop Channel Conflict and Tech Partner Conflict

Partner Conflict is the general term for when two or more partners are inhibiting each other’s ability to close a deal. It takes two forms:

Sean Blanda
By Sean Blanda
October 29, 2019

Video: How to Modernize Your Partner Program

Running your channel sales program through in-person meetings and out of date spreadsheets? Allow us to make your life much, much easier.

Sean Blanda
By Sean Blanda
October 28, 2019

How to Partner With Me: Zapier’s Emily Breuninger

“How to partner with me” is a new series where we explore the inner workings of partner programs to help you better understand how to partner with them. Want to be featured? Leave a comment on ...

Sean Blanda
By Sean Blanda
October 22, 2019

Lessons From Allbound: 4 Things That Will Define the Channel Sales Space in 2020

There’s complicated and then there’s channel sales.

Sean Blanda
By Sean Blanda
October 16, 2019