There’s complicated and then there’s channel sales.
One of the most common partnership strategies we see at Crossbeam is mapping your leads with a partner’s customers (and vice versa).
Let’s pretend several of your customers are asking for you to have an integration with a new SaaS product they saw on Product Hunt. We’ll call it “FancyTool.”
Note: this is the latest in our Partnerships 101 series. You can read the others below: