<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=850412572023345&amp;ev=PageView&amp;noscript=1">

Featured Post

How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle's Partnerships Program
Read More

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Note: This post was originally published on 5/5/2020 and was updated on 10/12/2020.

Why hello there. Welcome to the Crossbeam Art Museum, where we feature the finest designs in all of the SaaS partner ecosystem. In today's collection, we'll be focusing on the front door of your partner program: your partner page.

In order to scale and avoid handling inbound partner requests one at a time, many mature partner programs will have a dedicated website for potential channel, integration, and agency partners (among others) to learn more about joining their partner ecosystem. 

If you're thinking about creating or updating your partner page it helps to know what other members of the partner ecosystem are including on their pages. Let's do a quick review, with examples:

Partner page redesign checklist:

We've reviewed dozens of partner pages and most contain the same major elements:


Link to apply for partnership

Screen Shot 2020-05-04 at 9.02.30 PM

Typically, the primary CTA on a partner page is a link to a form or email address that allows the user to get the attention of the partnerships team. The example above, from Voxy, scrolls the form elsewhere on the page.



Sub pages for resellers, integration, etc.

Screen Shot 2020-05-04 at 6.56.55 PM

"Partnership" has varying meanings, so route your visitor to the right place. Most partner pages, like Chargify above, have sub pages for each variety of partnership they offer, which helps you sort through the chaos and all of the different naming conventions. Now if we could just do something about those job titles...


JOIN US ON CROSSBEAM Button

Screen Shot 2020-05-05 at 11.34.56 AM

Crossbeam customers, like our friends at Clearbit, can offer an easy way for partners to connect with them on Crossbeam and start sharing data overlaps — it's perfect for super-fast partner vetting and onboarding. Learn how to get your own button here.



Case Studies and News

Screen Shot 2020-05-04 at 9.35.15 PM

Usually a feed from a marketing blog, many partner pages surface extra details about their partner programs, like Mixpanel does above.


List of logos of existing partners and integrations

Screen Shot 2020-05-04 at 7.08.03 PM

There are three kinds of social proof on partner pages. One approach, like the above example from Shutterstock, is to include the logos of prominent partners. Another is...


Testimonials from partners with headshots

Screen Shot 2020-05-04 at 7.05.50 PM

Your partner page is a sales page — and a good sales page offers testimonials from customers, like Intercom does above. The third approach is...


video TESTIMONIAls from partners

Mailchimp video

 

 

 

 

 

 

Some partner pages—like KnowBe4, DropBox, and Mailchimp—feature video testimonials with partners sharing stories about how the partnership helped grow their business.

In Mailchimp's video, its agency partners rave over benefits like getting access to priority support, gaining brand exposure, and acquiring more leads.

 

List of partner benefits

Screen Shot 2020-05-04 at 7.07.21 PM

Many partner pages, like Datadog, use icons to call out a list of unique benefits for their partner program. The benefits vary by partnership type, but typically include access to the partner's audience, marketing and dev support, and some kind of revenue share. 


Partner TiErS 

Screen Shot 2020-05-04 at 9.11.27 PM

Larger partner programs like Zapier above, have to prioritize resources. As a result, they often feature their partner tiers to incentivize partners and allow them to focus on top performing partnerships.


Link to the partner portal

Screen Shot 2020-05-04 at 7.09.07 PM

Some partner programs combine their partner portal log in with their partner marketing pages like Looker.

The gallery:

So to help spur your imagination and give you plenty of links to share with your design team, we present our ever-updating list of partner pages. Take a walk with us...

Chargify

screencapture-chargify-partners-2020-05-04-17_21_0801

Snowflake

screencapture-snowflake-partners-2020-05-04-17_32_2409

 

Procore

screencapture-procore-partners-2020-05-04-17_33_5605

 

Gorgias

screencapture-gorgias-partner-program-2020-05-04-17_25_3403

 

HubSpot

screencapture-hubspot-partners-2020-05-04-17_29_1204

 

Datadog

screencapture-datadoghq-partner-2020-05-04-17_33_3602

 

Segment

screencapture-segment-partners-2020-05-04-17_24_4706

 

Voxy

screencapture-voxy-channel-partners-2020-05-04-17_27_3013

 

Slack screencapture-slack-partners-2020-05-04-17_26_0508

 

WordPress VIP

screencapture-wpvip-partners-2020-05-04-17_27_5314

 

Tray.io

screencapture-tray-io-partners-2020-05-04-18_09_5209

 

Vidyard

screencapture-vidyard-partners-2020-05-04-18_23_1310

 

ActiveCampaign

screencapture-activecampaign-partner-2020-05-04-18_10_2901

 

Crownpeak

screencapture-crownpeak-partners-2020-05-04-18_15_5502

 

Zenefits

screencapture-zenefits-partners-2020-05-04-18_16_4412

 

Drift

screencapture-drift-partners-2020-05-04-18_12_3404

 

Intercom

screencapture-intercom-app-partner-program-2020-05-04-18_13_1905

 

Shutterstock

screencapture-developers-shutterstock-partners-2020-05-04-18_12_0503

 

Looker

screencapture-looker-partner-network-2020-05-04-18_15_0206

 

Typeform

screencapture-partners-typeform-2020-05-04-18_07_4707

 

RingCentral

screencapture-ringcentral-partner-overview-html-2020-05-04-19_00_57

 

Zendesk

screencapture-zendesk-partner-2020-05-04-18_17_0811

 

Zapier

screencapture-zapier-platform-partner-program-2020-05-04-21_11_0606

 

Stitch

screencapture-stitchdata-partners-2020-05-04-21_22_4905

 

Checkr

screencapture-checkr-company-partners-2020-05-04-21_33_0101

 

HootSuite

screencapture-hootsuite-partners-2020-05-04-21_32_1302

 

Mixpanel

screencapture-mixpanel-partners-2020-05-04-21_34_5003

 

Shopify

screencapture-shopify-partners-2020-05-04-21_14_2204

 

Mailchimp

Mailchimp

 

BetterCloud 

BetterCloud partner page

 

Mailjet

mailjet referral program

 

monday.com

monday.com partnership page

 

Human Interest

 

Bombora

bombora partner page

 

Twilio

Twilio partner page

 

BigCommerce

 

Gong

gong ambassador program

 

FreshBooks

FreshBooks partner page

 

ShipStation

ShipStation partner options

 

Drip

drip partners

 

Iterable

 

Stripe

Stripe partner program

 

Square

Square

 

Wrike

Wrike

 

Asana

Asana partner programs

 

Dropbox

DropBox partner page

 

6sense

6sense partner program

 

Amplitude

amplitude partners

 

KnowBe4

 

Attentive

attentive partner program