Note: This post was originally published on 5/5/2020 and was updated on 10/12/2020.
Why hello there. Welcome to the Crossbeam Art Museum, where we feature the finest designs in all of the SaaS partner ecosystem. In today's collection, we'll be focusing on the front door of your partner program: your partner page.
In order to scale and avoid handling inbound partner requests one at a time, many mature partner programs will have a dedicated website for potential channel, integration, and agency partners (among others) to learn more about joining their partner ecosystem.
If you're thinking about creating or updating your partner page it helps to know what other members of the partner ecosystem are including on their pages. Let's do a quick review, with examples:
Partner page redesign checklist:
We've reviewed dozens of partner pages and most contain the same major elements:
Link to apply for partnership
Typically, the primary CTA on a partner page is a link to a form or email address that allows the user to get the attention of the partnerships team. The example above, from Voxy, scrolls the form elsewhere on the page.
Sub pages for resellers, integration, etc.
"Partnership" has varying meanings, so route your visitor to the right place. Most partner pages, like Chargify above, have sub pages for each variety of partnership they offer, which helps you sort through the chaos and all of the different naming conventions. Now if we could just do something about those job titles...
JOIN US ON CROSSBEAM Button
Crossbeam customers, like our friends at Clearbit, can offer an easy way for partners to connect with them on Crossbeam and start sharing data overlaps — it's perfect for super-fast partner vetting and onboarding. Learn how to get your own button here.
Case Studies and News
Usually a feed from a marketing blog, many partner pages surface extra details about their partner programs, like Mixpanel does above.
List of logos of existing partners and integrations
There are three kinds of social proof on partner pages. One approach, like the above example from Shutterstock, is to include the logos of prominent partners. Another is...
Testimonials from partners with headshots
Your partner page is a sales page — and a good sales page offers testimonials from customers, like Intercom does above. The third approach is...
video TESTIMONIAls from partners
In Mailchimp's video, its agency partners rave over benefits like getting access to priority support, gaining brand exposure, and acquiring more leads.
List of partner benefits
Many partner pages, like Datadog, use icons to call out a list of unique benefits for their partner program. The benefits vary by partnership type, but typically include access to the partner's audience, marketing and dev support, and some kind of revenue share.
Larger partner programs like Zapier above, have to prioritize resources. As a result, they often feature their partner tiers to incentivize partners and allow them to focus on top performing partnerships.
Link to the partner portal
Some partner programs combine their partner portal log in with their partner marketing pages like Looker.
So to help spur your imagination and give you plenty of links to share with your design team, we present our ever-updating list of partner pages. Take a walk with us...