When you create your Ideal Customer Profile, what does it look like? And once you align with your partners on the right one, what happens next?
By the time I co-founded Crossbeam in 2018, I had built up a list of several dozen startup ideas to choose from. To make the final decision, I boiled my framework down to two factors: Will this be...
We’ve all been there: you had a great call with a partner, you follow-up, and… crickets. A week goes by. More crickets. Uh, was there a miscommunication somewhere along the line?
Co-selling is when two companies work hand-in-hand at nearly every step of the sales process, sharing the revenue that results from the sale.
Working in partnerships (or any business development role) means you need to be a bit of a Swiss Army Knife—and that includes having some marketing chops.
Why hello there. Welcome to the Crossbeam Art Museum, where we feature the finest designs in all of the SaaS partner ecosystem. In today's collection, we'll be focusing on the front door of your...