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We're Mapping the E-Commerce Partner Ecosystem

When you create your Ideal Customer Profile, what does it look like? And once you align with your partners on the right one, what happens next?

Sean Blanda
By Sean Blanda
June 16, 2020

The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

By the time I co-founded Crossbeam in 2018, I had built up a list of several dozen startup ideas to choose from. To make the final decision, I boiled my framework down to two factors: Will this be...

Bob Moore
By Bob Moore
June 15, 2020

Your SaaS Partnership Has Stalled. Now What?

We’ve all been there: you had a great call with a partner, you follow-up, and… crickets. A week goes by. More crickets. Uh, was there a miscommunication somewhere along the line? 

Emily K. Schwartz
By Emily K. Schwartz
June 2, 2020

Partnerships 101: What is Co-Selling?

Co-selling is when two companies work hand-in-hand at nearly every step of the sales process, sharing the revenue that results from the sale. 

How to do Co-Marketing When You're Not a Marketer

Working in partnerships (or any business development role) means you need to be a bit of a Swiss Army Knife—and that includes having some marketing chops. 

Sean Blanda
By Sean Blanda
May 11, 2020

Your B2B SaaS Partner Page Checklist (with 25+ Examples)

Why hello there. Welcome to the Crossbeam Art Museum, where we feature the finest designs in all of the SaaS partner ecosystem. In today's collection, we'll be focusing on the front door of your...

Sean Blanda
By Sean Blanda
May 5, 2020