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13 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
According to our State of the Partner Ecosystem Report, 60.8% of partnership professionals say that getting buy-in is at least “somewhat challenging.
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
As your company and partner program grows, you’ll need to occasionally evaluate what’s working and what’s not, and then determine where to focus your efforts for the most effective partner...
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
Earlier this month, I wrote about the importance of getting data from your partner ecosystem (namely account mapping data) into your company’s data warehouse. We’ve seen this subject resonate with...
Don't Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Today, I’m the CEO of Crossbeam. But I spent the first eight years of my SaaS career in the murky depths of the analytics market, and let me tell you: Data warehouses changed everything.
Partnerships 101: What is Cross-Selling?
Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in...
How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam
When you’re held accountable for partner-sourced revenue, speed is your best friend — but you can’t optimize the timing of your next deal when you’re knee deep in spreadsheets. You need processes,...
