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You Should Train Your Sales Team to be Tech Stack Experts

Your sales team carries a lot on its shoulders. Not only do sales reps have to know the product they’re selling, they also need to become tech problem solvers — keeping up with the SaaS industry...

Olivia Ramirez
By Olivia Ramirez
November 9, 2020

Ecosystem Tip: Email Service Providers are Going Omni-Channel

Despite its age, email is still the backbone of most business workflows. Which means if you’re in the B2B SaaS space, it’s not “if” you’ll need to integrate with them — it’s when.

Olivia Ramirez
By Olivia Ramirez
November 3, 2020

Your Product-First Partnerships Team Should Report Directly to the CEO

This is Part Two of "Reporting Lines" — our series on where (and who) your partnerships team should report to. You can catch the others below: 

Olivia Ramirez
By Olivia Ramirez
October 27, 2020

How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)

We write often about the collaborative skills required for a successful partnership. But what about the other side? What happens when a partnership goes awry and tension begins to run high? 

Jasmine Jenkins
By Jasmine Jenkins
October 19, 2020

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Note: This post was originally published on 5/5/2020 and was updated on 10/12/2020.

Why hello there. Welcome to the Crossbeam Art Museum, where we feature the finest designs in all of the SaaS...

Sean Blanda
By Sean Blanda
October 12, 2020

Ecosystem Qualified Leads (EQLs) and How to Use Them

Ecosystem qualified leads are net new leads that come directly from partners in your ecosystem, typically through data-sharing. There’s often a revenue-sharing agreement in place to reward...

Olivia Ramirez
By Olivia Ramirez
October 12, 2020