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Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets
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13 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

According to our State of the Partner Ecosystem Report, 60.8% of partnership professionals say that getting buy-in is at least “somewhat challenging. 

Olivia Ramirez
By Olivia Ramirez
May 20, 2021

A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program

As your company and partner program grows, you’ll need to occasionally evaluate what’s working and what’s not, and then determine where to focus your efforts for the most effective partner...

Olivia Ramirez
By Olivia Ramirez
May 17, 2021

How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

Earlier this month, I wrote about the importance of getting data from your partner ecosystem (namely account mapping data) into your company’s data warehouse. We’ve seen this subject resonate with...

Bob Moore
By Bob Moore
May 13, 2021

Don't Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Today, I’m the CEO of Crossbeam. But I spent the first eight years of my SaaS career in the murky depths of the analytics market, and let me tell you: Data warehouses changed everything

Bob Moore
By Bob Moore
April 29, 2021

Partnerships 101: What is Cross-Selling?

Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in...

Olivia Ramirez
By Olivia Ramirez
April 29, 2021

How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam

When you’re held accountable for partner-sourced revenue, speed is your best friend — but you can’t optimize the timing of your next deal when you’re knee deep in spreadsheets. You need processes,...

Jasmine Jenkins
By Jasmine Jenkins
April 27, 2021