Latest
How to be a Customer-Obsessed Partner Manager
It’s a common axiom in the partnerships world that the best partnerships are the ones that benefit your customers.
Partnerships 101: How to Organize and Execute an Online Event With Your Partners
Note: this is the latest in our Partnerships 101 series. You can read the others below:
We're Mapping the E-Commerce Partner Ecosystem
When you create your Ideal Customer Profile, what does it look like? And once you align with your partners on the right one, what happens next?
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
By the time I co-founded Crossbeam in 2018, I had built up a list of several dozen startup ideas to choose from. To make the final decision, I boiled my framework down to two factors: Will this be...
Your SaaS Partnership Has Stalled. Now What?
We’ve all been there: you had a great call with a partner, you follow-up, and… crickets. A week goes by. More crickets. Uh, was there a miscommunication somewhere along the line?
Partnerships 101: What is Co-Selling?
Co-selling is when two companies work hand-in-hand at nearly every step of the sales process, sharing the revenue that results from the sale.
