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Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets
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You Should be Account Mapping at Every Stage of the Customer Lifecycle

Remember the day you shed tears of joy because you no longer had to account map with spreadsheets? It was like getting past a challenge that never should have stolen hours from your workday in the...

Olivia Ramirez
By Olivia Ramirez
April 22, 2021

5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships

If partnerships can lead to a 50% faster time to close, a 232% increase in feature adoption, or a #1 ranking in an app marketplace, why is managing the sales team’s execution of partnership...

Olivia Ramirez
By Olivia Ramirez
April 15, 2021

How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%

You’ve grown your tech ecosystem with love. You’ve seen how your integrations help your customers realize greater value from your platform. And the more integrations your customers adopt, the...

Olivia Ramirez
By Olivia Ramirez
April 8, 2021

The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners

When it comes to co-selling, more prospects isn’t always better.

Olivia Ramirez
By Olivia Ramirez
April 1, 2021

How Vidyard 14x'd its Partner-Sourced Revenue Using Crossbeam

Your partner program has reached an inflection point: adding new partners to your program isn’t enough. Now, it’s time to drive revenue. You need to grow up and mature into the partner program...

Jasmine Jenkins
By Jasmine Jenkins
March 31, 2021

Stop Leaving Partner-Influenced Revenue on the Table. Here's How.

A partner-influenced deal is when a partner helps you advance or close an existing deal in your pipeline. Sounds simple, but the word “helps” means different things to different people. When you...

Jasmine Jenkins
By Jasmine Jenkins
March 30, 2021