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How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
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How To Partner With Me: Hootsuite’s James Partington

“How to partner with me” is a series where we explore the inner workings of partner programs to help you better understand how to build your partner ecosystem.

Kate Lucey
By Kate Lucey
September 7, 2020

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Note: this is the latest in our Partnerships 101 series. You can read the others below:

Olivia Ramirez
By Olivia Ramirez
September 3, 2020

Customer-Centric Partnerships vs. Product-Centric Partnerships

In our fifth and final Crossbeam Happy Hour of the season, Wharton professor Peter Fader offered a handy framework for how to think about expanding your ecosystem.

Do you pursue customer-centric...

Sean Blanda
By Sean Blanda
August 25, 2020

Crawl, Walk, Run: The Co-Marketing Framework That Will Keep You Sane

This is an edited excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. ...

Sean Blanda
By Sean Blanda
August 18, 2020

We Supercharged the Crossbeam Free Tier + Raised a $25M Series B

Two years ago, Buck Ryan and I ran a simple thought experiment: How could we improve intercompany collaboration?

Bob Moore
By Bob Moore
August 6, 2020

How to Partner With Me: Intercom's Tara Larson

“How to partner with me” is a series where we explore the inner workings of partner programs to help you better understand how to build your partner ecosystem. Read previous entrants Typeform, Zylo

Nathania Gilson
By Nathania Gilson
July 28, 2020