Latest
An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration
Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
As an agency partner manager, you’ve got a lot of relationships to support.
2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
You’ve landed your first partnerships gig (Wowza!). You’ve got a handful of partners, and you’re building the company’s first-ever partner ecosystem.
We Mapped the Career Paths of 6 Women in Partnerships
We recently launched the 2021 State of the Partner Ecosystem Report and noticed something interesting — of the 173 survey respondents, only 55 were women. This got us thinking: How can more women...
5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Partnership professionals like you need more to brag about.
Unearth Revenue Faster Than Ever With Crossbeam's New Reports Functionality
You didn't get in this game to fiddle around with spreadsheets all day. That's why we’re excited to share some big improvements to Crossbeam that will make navigating and creating Reports a much...
