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“The Ecosystem is Exploding”: How HubSpot Approaches Integrations
If you drew a network graph of the integration partner ecosystem, a ton of nodes would connect to HubSpot. One of the 800-pound gorillas in SaaS, HubSpot has more than 300 tech partners and is an...
9 Partnership Predictions for 2020
We’re in the Era of the Ecosystem, and things are changing quickly. It can be hard to know where partnerships and the partner manager role is headed. In the lead up to the new year and our State...
My $2.6 Billion Ecosystem Fail: an RJMetrics Post Mortem
This June, a headline flashed across my phone and I knew one of my most serious business missteps had finally been finalized: Google had purchased Looker for $2.6 Billion.
Sunir Shah: The Channel is Dead, Long Live the Channel
Sunir Shah is the founder of AppBind, a tool for agencies and resellers to manage all of their SaaS subscriptions—he's also a bit of a historian of the software world.
You’re the First (And Only) Partner Manager at Your Company. Now What?
Being the first partner manager at a company is a bit like being the new kid at high school. You have to wander the metaphorical cafeteria and figure out who is willing to team up and who isn’t...
How to Execute a Co-Marketing Motion to the Right People, Every Time
Co-Marketing is when two companies partner to create a shared marketing campaign, introducing both companies to each other’s audiences. This joint project is usually “co-branded” featuring the...
