It’s a common axiom in the partnerships world that the best partnerships are the ones that benefit your customers.
Note: this is the latest in our Partnerships 101 series. You can read the others below:
When you create your Ideal Customer Profile, what does it look like? And once you align with your partners on the right one, what happens next?
By the time I co-founded Crossbeam in 2018, I had built up a list of several dozen startup ideas to choose from. To make the final decision, I boiled my framework down to two factors: Will this be...
We’ve all been there: you had a great call with a partner, you follow-up, and… crickets. A week goes by. More crickets. Uh, was there a miscommunication somewhere along the line?
Co-selling is when two companies work hand-in-hand at nearly every step of the sales process, sharing the revenue that results from the sale.