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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
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An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration

Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.

Jasmine Jenkins
By Jasmine Jenkins
March 2, 2021

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

As an agency partner manager, you’ve got a lot of relationships to support.

Olivia Ramirez
By Olivia Ramirez
February 25, 2021

2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

You’ve landed your first partnerships gig (Wowza!). You’ve got a handful of partners, and you’re building the company’s first-ever partner ecosystem. 

Olivia Ramirez
By Olivia Ramirez
February 18, 2021

We Mapped the Career Paths of 6 Women in Partnerships

We recently launched the 2021 State of the Partner Ecosystem Report and noticed something interesting — of the 173 survey respondents, only 55 were women. This got us thinking: How can more women...

Jasmine Jenkins
By Jasmine Jenkins
February 16, 2021

5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

Partnership professionals like you need more to brag about. 

Olivia Ramirez
By Olivia Ramirez
February 11, 2021

Unearth Revenue Faster Than Ever With Crossbeam's New Reports Functionality

You didn't get in this game to fiddle around with spreadsheets all day. That's why we’re excited to share some big improvements to Crossbeam that will make navigating and creating Reports a much...

Sean Blanda
By Sean Blanda
February 9, 2021