When Matt Irving joined WP Engine, the WordPress experience platform, as its Manager of Global Partner Operations, he knew he needed a way to explain how partnerships impact the business beyond...
Scenario A: You’re hesitant to partner because you’re about to launch three other go-to-market campaigns. You’re just not sure you can handle another right now.
Last year we published our first-ever State of the Partner Ecosystem Report, the first-of-its-kind survey of partnership professionals.
You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.
Note: This is the latest in our Partnerships 101 series. You can read the other entries here.
Look around and you’ll recognize everyday examples of reseller partnerships, from the grocery chain...