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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
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How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster

There’s not an industry standard for enabling your sales team, but we love learning by example. We spoke with Carina Shahin, Partner Account Manager at Sendoso, to hear how she empowers her sales...

Olivia Ramirez
By Olivia Ramirez
February 4, 2021

WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

When Matt Irving joined WP Engine, the WordPress experience platform, as its Manager of Global Partner Operations, he knew he needed a way to explain how partnerships impact the business beyond...

Jasmine Jenkins
By Jasmine Jenkins
February 2, 2021

9 Micro Co-Marketing Motions for Warming Up a Partnership

Scenario A: You’re hesitant to partner because you’re about to launch three other go-to-market campaigns. You’re just not sure you can handle another right now. 

Olivia Ramirez
By Olivia Ramirez
January 29, 2021

The "State of the Partner Ecosystem" Report is Now Available

Last year we published our first-ever State of the Partner Ecosystem Report, the first-of-its-kind survey of partnership professionals.

Sean Blanda
By Sean Blanda
January 28, 2021

Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.

Olivia Ramirez
By Olivia Ramirez
January 21, 2021

SaaS Reseller Partnerships: What They Are & How They Work

Note: This is the latest in our Partnerships 101 series. You can read the other entries here.

Look around and you’ll recognize everyday examples of reseller partnerships, from the grocery chain...

Jasmine Jenkins
By Jasmine Jenkins
January 19, 2021