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The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
If the phrase “Mo’ Partners, Mo’ Problems” feels all too real, it could be a sign that your partner program is experiencing some growing pains. When Vidyard’s partnerships team felt those pains in...
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Groan. You’re in a co-marketing funk. It seems like everybody’s hosting some clever online event you don’t want to miss, so how could you possibly get creative and do something different?
Your Partnerships Team Should Report to Marketing
This is the third and final installment of "Reporting Lines" — our series on where (and who) your partnerships team should report to. You can catch the others below:
The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership
When you have a handful of tech partners, when’s the right time to make the “co-marketing flip”? You know, the switch from handling co-marketing requests that satisfy a need from your partner or...
Get Off the Partner Enablement Treadmill
You’re churning out partner program guides, sales one-pagers, and technical documentation left and right, but you still aren’t seeing traction from your partners. They’re disinterested and you’re...
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Closure
Rajiv Ramanan, Director of Startup Program and Technology Alliances at Freshworks, noticed a trend in the partnerships industry: co-selling tends to get lost after the account mapping phase.
