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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers
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How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

Earlier this month, I wrote about the importance of getting data from your partner ecosystem (namely account mapping data) into your company’s data warehouse. We’ve seen this subject resonate with...

Bob Moore
By Bob Moore
May 13, 2021

Don't Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Today, I’m the CEO of Crossbeam. But I spent the first eight years of my SaaS career in the murky depths of the analytics market, and let me tell you: Data warehouses changed everything

Bob Moore
By Bob Moore
April 29, 2021

Partnerships 101: What is Cross-Selling?

Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in...

Olivia Ramirez
By Olivia Ramirez
April 29, 2021

How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam

When you’re held accountable for partner-sourced revenue, speed is your best friend — but you can’t optimize the timing of your next deal when you’re knee deep in spreadsheets. You need processes,...

Jasmine Jenkins
By Jasmine Jenkins
April 27, 2021

You Should be Account Mapping at Every Stage of the Customer Lifecycle

Remember the day you shed tears of joy because you no longer had to account map with spreadsheets? It was like getting past a challenge that never should have stolen hours from your workday in the...

Olivia Ramirez
By Olivia Ramirez
April 22, 2021

5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships

If partnerships can lead to a 50% faster time to close, a 232% increase in feature adoption, or a #1 ranking in an app marketplace, why is managing the sales team’s execution of partnership...

Olivia Ramirez
By Olivia Ramirez
April 15, 2021