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Lessons From Allbound: 4 Things That Will Define the Channel Sales Space in 2020
There’s complicated and then there’s channel sales.
4 Ways to Get New Customers Using Partner Data
One of the most common partnership strategies we see at Crossbeam is mapping your leads with a partner’s customers (and vice versa).
When is a Tech Partnership a Waste of Time?
Let’s pretend several of your customers are asking for you to have an integration with a new SaaS product they saw on Product Hunt. We’ll call it “FancyTool.”
Account Mapping: How to (Finally) Do It Without Giant, Cumbersome Spreadsheets
Managing partnerships can seem like one of those problems from your high school math class. You have a list of your prospects, Johnny has a list of his customers, and Mary has a list of her...
Crossbeam Raises $12.5M Series A for a Partner Success Revolution
When it comes to partnerships, simple questions can be hard to answer. Which customers do we have in common? Are we selling into the same accounts? How can our partnerships generate more leads,...
Partnerships are the Final Frontier in SaaS... and their Time is Now
Since the mid-2000s, Software-as-a-Service (SaaS) platforms have disrupted the way work is done by just about every employee of the modern enterprise.
Scan through a typical org chart and you’ll...
