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The Beginner's Guide to SaaS Tech Partnerships

Consider how effortless it is to play Spotify’s music on an Amazon Alexa. It doesn’t take a series of manual steps, just a simple voice command. Your time to value is seconds… literally just a...

Jasmine Jenkins
By Jasmine Jenkins
September 18, 2020

Source, Decide, Execute: Your Framework For a Successful Partner Program

This is an edited excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. ...

Sean Blanda
By Sean Blanda
September 15, 2020

Everything You Ever Wanted to Know About Channel Partnerships

Your SaaS company is growing steadily, yet there’s one pesky problem that keeps you up at night: How can you continue to scale that growth with your existing teams and resources? 

Jasmine Jenkins
By Jasmine Jenkins
September 8, 2020

How To Partner With Me: Hootsuite’s James Partington

“How to partner with me” is a series where we explore the inner workings of partner programs to help you better understand how to build your partner ecosystem.

Kate Lucey
By Kate Lucey
September 7, 2020

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Note: this is the latest in our Partnerships 101 series. You can read the others below:

Olivia Ramirez
By Olivia Ramirez
September 3, 2020

Customer-Centric Partnerships vs. Product-Centric Partnerships

In our fifth and final Crossbeam Happy Hour of the season, Wharton professor Peter Fader offered a handy framework for how to think about expanding your ecosystem.

Do you pursue customer-centric...

Sean Blanda
By Sean Blanda
August 25, 2020