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The Most Common Partnership KPIs (According to Company Size and Maturity)
You’re just about to get your partnership program off the ground, and the KPI you’re held most accountable for is “new partnerships created.”
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3 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
You know you need a partner manager, a partner marketing manager, and a partner operations manager to help you bring your partnerships strategy to life — but where should those roles sit in your...
Democratize Partner Insights with Crossbeam’s Chrome Extension
Your sales team is growing curious about how partners can help them break into their most strategic accounts — but when you’re fielding requests from multiple sales reps, it’s time consuming to...
10 Facts You Oughta Know if You Work in B2B Partnerships
If you’ve kept up with our blog so far, you’ve likely read a deep dive or two on topics like the co-marketing flip, the bow-tie funnel, or Google and HubSpot’s GTM strategy, to name a few. But,...
Building a B2B Network: Crossbeam’s Data and Learnings So Far
It’s been two years since we launched Crossbeam, and no two days have been alike. But nothing has been more exciting than watching a network graph take form before our very eyes.
