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How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
Earlier this month, I wrote about the importance of getting data from your partner ecosystem (namely account mapping data) into your company’s data warehouse. We’ve seen this subject resonate with...
Don't Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Today, I’m the CEO of Crossbeam. But I spent the first eight years of my SaaS career in the murky depths of the analytics market, and let me tell you: Data warehouses changed everything.
Partnerships 101: What is Cross-Selling?
Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in...
How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam
When you’re held accountable for partner-sourced revenue, speed is your best friend — but you can’t optimize the timing of your next deal when you’re knee deep in spreadsheets. You need processes,...
You Should be Account Mapping at Every Stage of the Customer Lifecycle
Remember the day you shed tears of joy because you no longer had to account map with spreadsheets? It was like getting past a challenge that never should have stolen hours from your workday in the...
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
If partnerships can lead to a 50% faster time to close, a 232% increase in feature adoption, or a #1 ranking in an app marketplace, why is managing the sales team’s execution of partnership...
