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How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
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You Probably Should Be Taking the Discovery Phase More Seriously.

This is an excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. Download it...

Sean Blanda
By Sean Blanda
July 15, 2020

Partnerships 101: What Is a Strategic Alliance, and Why Do I Need One?

When Atlassian announced in July 2018 that they were joining forces with Slack as part of a strategic alliance, the news rattled the SaaS world.

Kieran Tie
By Kieran Tie
July 7, 2020

How to be a Customer-Obsessed Partner Manager

It’s a common axiom in the partnerships world that the best partnerships are the ones that benefit your customers. 

Scott Hanford
By Scott Hanford
June 30, 2020

Partnerships 101: How to Organize and Execute an Online Event With Your Partners

Note: this is the latest in our Partnerships 101 series. You can read the others below:

We're Mapping the E-Commerce Partner Ecosystem

When you create your Ideal Customer Profile, what does it look like? And once you align with your partners on the right one, what happens next?

Sean Blanda
By Sean Blanda
June 16, 2020

The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

By the time I co-founded Crossbeam in 2018, I had built up a list of several dozen startup ideas to choose from. To make the final decision, I boiled my framework down to two factors: Will this be...

Bob Moore
By Bob Moore
June 15, 2020