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The Beginner's Guide to SaaS Tech Partnerships
Consider how effortless it is to play Spotify’s music on an Amazon Alexa. It doesn’t take a series of manual steps, just a simple voice command. Your time to value is seconds… literally just a...
Source, Decide, Execute: Your Framework For a Successful Partner Program
This is an edited excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. ...
Everything You Ever Wanted to Know About Channel Partnerships
Your SaaS company is growing steadily, yet there’s one pesky problem that keeps you up at night: How can you continue to scale that growth with your existing teams and resources?
How To Partner With Me: Hootsuite’s James Partington
“How to partner with me” is a series where we explore the inner workings of partner programs to help you better understand how to build your partner ecosystem.
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Note: this is the latest in our Partnerships 101 series. You can read the others below:
Customer-Centric Partnerships vs. Product-Centric Partnerships
In our fifth and final Crossbeam Happy Hour of the season, Wharton professor Peter Fader offered a handy framework for how to think about expanding your ecosystem.
Do you pursue customer-centric...
