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2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
You’ve landed your first partnerships gig (Wowza!). You’ve got a handful of partners, and you’re building the company’s first-ever partner ecosystem.
We Mapped the Career Paths of 6 Women in Partnerships
We recently launched the 2021 State of the Partner Ecosystem Report and noticed something interesting — of the 173 survey respondents, only 55 were women. This got us thinking: How can more women...
5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Partnership professionals like you need more to brag about.
Unearth Revenue Faster Than Ever With Crossbeam's New Reports Functionality
You didn't get in this game to fiddle around with spreadsheets all day. That's why we’re excited to share some big improvements to Crossbeam that will make navigating and creating Reports a much...
How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster
There’s not an industry standard for enabling your sales team, but we love learning by example. We spoke with Carina Shahin, Partner Account Manager at Sendoso, to hear how she empowers her sales...
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
When Matt Irving joined WP Engine, the WordPress experience platform, as its Manager of Global Partner Operations, he knew he needed a way to explain how partnerships impact the business beyond...
