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Crawl, Walk, Run: The Co-Marketing Framework That Will Keep You Sane
This is an edited excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. ...
We Supercharged the Crossbeam Free Tier + Raised a $25M Series B
Two years ago, Buck Ryan and I ran a simple thought experiment: How could we improve intercompany collaboration?
How to Partner With Me: Intercom's Tara Larson
“How to partner with me” is a series where we explore the inner workings of partner programs to help you better understand how to build your partner ecosystem. Read previous entrants Typeform, Zylo
You Probably Should Be Taking the Discovery Phase More Seriously.
This is an excerpt from the Crossbeam Partner Playbook, a 65-page guide for B2B SaaS partner managers to drive more revenue, get rewarded, and be an indispensable part of your company. Download it...
Partnerships 101: What Is a Strategic Alliance, and Why Do I Need One?
When Atlassian announced in July 2018 that they were joining forces with Slack as part of a strategic alliance, the news rattled the SaaS world.
How to be a Customer-Obsessed Partner Manager
It’s a common axiom in the partnerships world that the best partnerships are the ones that benefit your customers.
