We’ve all been there: you had a great call with a partner, you follow-up, and… crickets. A week goes by. More crickets. Uh, was there a miscommunication somewhere along the line?
Co-selling is when two companies work hand-in-hand at nearly every step of the sales process, sharing the revenue that results from the sale.
Working in partnerships (or any business development role) means you need to be a bit of a Swiss Army Knife—and that includes having some marketing chops.
Philosopher Friedrich Nietzsche one wrote, “The most basic form of human stupidity is forgetting what we are trying to accomplish.”
It’s an axiom that most startup workers have heard at least once: some of the most successful companies of the previous 20 years started in a recession. A very small sampling of that school of...