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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers
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3 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

You know you need a partner manager, a partner marketing manager, and a partner operations manager to help you bring your partnerships strategy to life — but where should those roles sit in your...

Olivia Ramirez
By Olivia Ramirez
March 18, 2021

Democratize Partner Insights with Crossbeam’s Chrome Extension

Your sales team is growing curious about how partners can help them break into their most strategic accounts — but when you’re fielding requests from multiple sales reps, it’s time consuming to...

Jasmine Jenkins
By Jasmine Jenkins
March 16, 2021

10 Facts You Oughta Know if You Work in B2B Partnerships

If you’ve kept up with our blog so far, you’ve likely read a deep dive or two on topics like the co-marketing flip, the bow-tie funnel, or Google and HubSpot’s GTM strategy, to name a few. But,...

Olivia Ramirez
By Olivia Ramirez
March 11, 2021

Building a B2B Network: Crossbeam’s Data and Learnings So Far

It’s been two years since we launched Crossbeam, and no two days have been alike. But nothing has been more exciting than watching a network graph take form before our very eyes.

Bob Moore
By Bob Moore
March 9, 2021

20 Integrations and Chrome Extensions for Partner Managers

It’s no surprise to us that one of the biggest items on your wishlist is more time in the day. After all, your role as a partner manager is highly cross-functional. You’re constantly on your feet...

Olivia Ramirez
By Olivia Ramirez
March 4, 2021

An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration

Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.

Jasmine Jenkins
By Jasmine Jenkins
March 2, 2021