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Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.
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There are 270+ job titles in partnerships. Why?

Take one glance at partnership job titles on LinkedIn, and you'll soon discover nothing is straightforward.

Kieran Tie
By Kieran Tie
February 4, 2020

Partnerships 101: What is a PRM and should I use one?

Note: This is the latest in our Partnerships 101 series. You can read the others below:

Kieran Tie
By Kieran Tie
January 28, 2020

How to Partner With Me: Zylo’s Natalie Boone

Sean Blanda
By Sean Blanda
January 21, 2020

Partner Maturity is Coming (a Lesson From Design and Sales)

Do you remember when everyone who moved pixels on a screen was a “web designer”? 

Sean Blanda
By Sean Blanda
January 14, 2020

“The Ecosystem is Exploding”: How HubSpot Approaches Integrations

If you drew a network graph of the integration partner ecosystem, a ton of nodes would connect to HubSpot. One of the 800-pound gorillas in SaaS, HubSpot has more than 300 tech partners and is an...

Sean Blanda
By Sean Blanda
January 7, 2020

9 Partnership Predictions for 2020

We’re in the Era of the Ecosystem, and things are changing quickly. It can be hard to know where partnerships and the partner manager role is headed. In the lead up to the new year and our State...

Sean Blanda
By Sean Blanda
December 23, 2019