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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
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ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

Groan. You’re in a co-marketing funk. It seems like everybody’s hosting some clever online event you don’t want to miss, so how could you possibly get creative and do something different?

Olivia Ramirez
By Olivia Ramirez
December 17, 2020

Your Partnerships Team Should Report to Marketing

This is the third and final installment of "Reporting Lines" — our series on where (and who) your partnerships team should report to. You can catch the others below: 

Sean Blanda
By Sean Blanda
December 15, 2020

The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership

When you have a handful of tech partners, when’s the right time to make the “co-marketing flip”? You know, the switch from handling co-marketing requests that satisfy a need from your partner or...

Olivia Ramirez
By Olivia Ramirez
December 10, 2020

Get Off the Partner Enablement Treadmill

You’re churning out partner program guides, sales one-pagers, and technical documentation left and right, but you still aren’t seeing traction from your partners. They’re disinterested and you’re...

Jasmine Jenkins
By Jasmine Jenkins
December 8, 2020

Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Closure

Rajiv Ramanan, Director of Startup Program and Technology Alliances at Freshworks, noticed a trend in the partnerships industry: co-selling tends to get lost after the account mapping phase.

Olivia Ramirez
By Olivia Ramirez
December 3, 2020

Okta Can Partner With Anyone. Here's How They Choose.

Is there any SaaS company more poised for the Era of the Ecosystem than Okta?

Sean Blanda
By Sean Blanda
December 1, 2020