When Atlassian announced in July 2018 that they were joining forces with Slack as part of a strategic alliance, the news rattled the SaaS world.
It’s a common axiom in the partnerships world that the best partnerships are the ones that benefit your customers.
Note: this is the latest in our Partnerships 101 series. You can read the others below:
When you create your Ideal Customer Profile, what does it look like? And once you align with your partners on the right one, what happens next?