One of the most common partnership strategies we see at Crossbeam is mapping your leads with a partner’s customers (and vice versa).
Let’s pretend several of your customers are asking for you to have an integration with a new SaaS product they saw on Product Hunt. We’ll call it “FancyTool.”
Note: this is the latest in our Partnerships 101 series. You can read the others below:
When it comes to partnerships, simple questions can be hard to answer. Which customers do we have in common? Are we selling into the same accounts? How can our partnerships generate more leads,...
Since the mid-2000s, Software-as-a-Service (SaaS) platforms have disrupted the way work is done by just about every employee of the modern enterprise.
Scan through a typical org chart and you’ll...
We’re constantly working to enhance Crossbeam’s functionality -- here are a few recent upgrades that will help you take action even faster: