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Partnerships 101: What Is a Strategic Alliance, and Why Do I Need One?
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4 Ways to Get New Customers Using Partner Data

One of the most common partnership strategies we see at Crossbeam is mapping your leads with a partner’s customers (and vice versa).

Sean Blanda
By Sean Blanda
October 9, 2019

When is a Tech Partnership a Waste of Time?

Let’s pretend several of your customers are asking for you to have an integration with a new SaaS product they saw on Product Hunt. We’ll call it “FancyTool.”

Sean Blanda
By Sean Blanda
October 2, 2019

Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Note: this is the latest in our Partnerships 101 series. You can read the others below:

Sean Blanda
By Sean Blanda
September 25, 2019

Crossbeam Raises $12.5M Series A for a Partner Success Revolution

When it comes to partnerships, simple questions can be hard to answer. Which customers do we have in common? Are we selling into the same accounts? How can our partnerships generate more leads,...

Bob Moore
By Bob Moore
August 21, 2019

Partnerships are the Final Frontier in SaaS... and their Time is Now

Since the mid-2000s, Software-as-a-Service (SaaS) platforms have disrupted the way work is done by just about every employee of the modern enterprise.

Scan through a typical org chart and you’ll...

Bob Moore
By Bob Moore
August 19, 2019

Crossbeam Product Updates: Enhanced Newsfeed, New ‘Request Data’ Option, and More!

We’re constantly working to enhance Crossbeam’s functionality -- here are a few recent upgrades that will help you take action even faster:

By Elaine Christie
June 25, 2019