Beauty brands have influencers, travel destinations have influencers, and, yes, even B2B SaaS partnerships have influencers. 😉
Of the more than 700 million members on LinkedIn, it’s a full-time job building your partner network (and that’s kinda what partnerships is all about!). We did some of the curation for you and compiled a list of the people you should be following on LinkedIn.
(And while you’re at it, make sure you’re following Crossbeam to get our latest partnership insights the moment we publish them)
And it goes like this:
1. Adrienne Coburn
Adrienne Coburn is the Partner Program Manager at Shopify. Previously, she led partnerships at Uberflip.
Follow Adrienne if you like… channel partnerships, tech partnerships, Ecosystem Ops, and travel:
2. Alex Genn
Alex Glenn is the founder of PartnerPrograms.io, Operator at The Partner Programs Collective and The Agency-Partners Collective, and host of the “Make Them Famous” podcast. In recent podcast episodes, Glenn chats about how to get agency buy-in for your partner program and how SalesLoft builds long-lasting partner relationships.
Follow Alex if you like… agency insights, tech partnership insights, co-marketing tips:
3. Alexandra Detweiler
Alexandra Detweiler is the Director of Channel Partnerships at project management tool monday.com. Previously, she led global platform alliances at Akumina.
Follow Alexandra if you like… channel partnerships, tech partnerships, Ecosystem Ops:
4. Alyshah Walji
Alyshah Walji is the Strategic Partnerships Development Manager at online video software company Vidyard. He’s also an independent consultant for building SaaS partnerships at AlphaSights and created the travel site waljis.com.
Follow Alyshah if you like… strategic partnerships, go-to-market strategies, agency partnerships, tech partnerships, the Canadian startup community, and travel:
5. Bobby Napiltonia
Bobby Napiltonia created Salesforce’s Enterprise Channel Partnerships Program in the early 2000s. He is currently the Silicon Valley UPWARD Men Chapter Leader and Advisor at companies like Live Objects and Sureify.
Follow Bobby if you like… IoT, cloud technology, app marketplaces:
6. Chris Samila
Follow Chris if you like… all kinds of partnerships, partnership community comradery:
7. Deven Ravel
Deven Ravel is the VP of Global Partnerships at marketing orchestration platform Welcome Software and Executive Member and Community Ambassador at Partnership Leaders. He previously worked at Workato and LeapPoint.
8. Dina Moskowitz
Dina Moskowitz is CEO and founder of SaaSMAX Corp., marketing/sponsorship development advisor at Team Jelly Belly, and Principal and founder at Corporate Business Plan Associates.
Follow Dina if you like… channel insights, partner enablement tips:
9. Jay McBain
Jay McBain is the Principal Analyst at research and advisory firm Forrester, which analyzes and forecasts trends in business and technology.
In early 2021, for example, McBain and the team at Forrester mapped the entire B2B SaaS channel software tech stack by revenue and listed each company, CEO, and founding date by type (You can find us in the “Ecosystem Management” category).
Follow Jay if you like… IT channel insights, market analysis, B2B marketing:
10. Kash Palkowski
Kash Palkowski is the Partner Development Manager at financial reporting software Vena Solutions. Previously, she was a founding member of SDR Nation, a community for sales development reps.
Kash shares insights about compensation planning for her sales network
Follow Kash if you like… tech partnerships, partner enablement, co-marketing co-selling.
11. Kim Kadiyala
Kim Kadiyala is a partner marketer at workflow automation platform Zapier. Previously, she was the Strategy Director at app development agency Trim.
Follow Kim you like… partner marketing, her TEDx talk about “Space Jams” in the workplace:
12. Mark Brigman
Mark Brigman is CEO & Lead Partnerships Coach at Partnernomics — a consultancy that helps companies implement and improve the strategic partnerships arm of their organization.
Follow Mark if you like… Ecosystem Ops tips, strategic partnerships insights, economics:
13. Maureen Little
Maureen Little is the VP of Technology Partnerships at identity cloud provider Okta. She is also an investor and advisor at Kambr.
Follow Maureen if you like… tech partnership insights, go-to-market strategies, building value stories, co-selling:
14. Michael Eng
Michael Eng is the Director of Strategic Partnerships at owned marketing platform Klaviyo. He previously worked at AT&T as a sales executive for enterprise clients.
Follow Michael if you like… strategic partnerships, co-marketing, co-selling, e-commerce:
15. Michelle Ragusa-McBain
Michelle Ragusa-McBain is VP of Global Channel and Digital Strategy at the strategy, sales, and channel consultancy servicing tech firm JS Group.
Ragusa-McBain recently received CompTIA’s 2021 Advancing Women in Technology award (Congrats!) for her work inspiring women to pursue tech careers. A recent article on Channel Insider celebrates Ragusa-McBain’s role as co-founder of Tech World’s Half — a non-profit with a mission of maintaining women’s status as half of the entire tech workforce and promoting and encouraging more women in tech.
Follow Michelle if you like… channel insights, DEI in tech, and travel:
16. Mike Stocker
Mike Stocker is VP of Strategic Partnerships at account-based marketing platform RollWorks. He’s also an Angel Investor Cloudability and Tobi.com.
Follow Mike if you like… strategic partnership insights, tech partnership insights, co-marketing tips, Ecosystem Ops best practices:
17. Norma Watenpaugh
Norma Watenpaugh is the CEO and Founding Principal at PhoenixCG. She also is the Head of US Delegation at the International Organization for Standardization (ISO) and Global Advisory Board Member at the Association of Strategic Alliances Professionals.
Follow Norma you like… strategic partnerships, channel partnerships, ecosystem growth:
18. Patricia Dowling
Patricia Dowling is Head of Partner Acceleration at Adobe. She previously worked at Marketo, an Adobe company, and on the agency side as a client services consultant at PartnerPath.
Follow Patricia if you like… partner success, certification best practices, co-marketing, agency partner programs:
19. Scott Brinker
Follow Scott if you like… email, technology partnership insights, martec, gaming:
20. Sunir Shah
Sunir Shah is CEO at AppBind, advisor at PartnerPrograms.io, and President of Cloud Software Association (CSA). If you’re a member of the CSA Slack community, you know it’s your chance to connect with industry leaders, get answers to your most pressing partnerships questions, and catch webinars where partnership leaders share their top tactics (including with our CEO Bob Moore). Everybody’s doing it, and in this case, maybe you should, too.
Follow Sunir if you like… technology partnerships, channel insights, partnership community comradery:
21. Tyrone Lingley
Tyrone Lingley is the Head of Partnerships at Ally.io, where he’s building out strategic, channel, and go-to-market partnership strategies for the objectives and key results (OKRs) software platform. He’s also a Board Member at CSA (Check out Sunir Shah’s profile for more on CSA), Executive Member at Partnership Leaders (Check out Chris Samila’s profile for more on PL), and an Advisor and Investor for PartnerPrograms.io.
Follow Tyrone if you like… channel insights, go-to-market strategies, sports.
We’d love to expand our list! Know someone who should be on it? Let us know by dropping their names here!
Plus, check out our 2021 State of the Partner Ecosystem Report, where we surveyed more than 270 partnership professionals to gather insights on their careers and partner programs.