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Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets
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Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Note: this is the latest in our Partnerships 101 series. You can read the others below:

Olivia Ramirez
By Olivia Ramirez
June 15, 2021

How We Launched Our First Tech Ecosystem With 30+ Integrations in 6 Months

Launching a tech ecosystem involves a ton of moving parts. It’s more than just developing the integrations that improve your customers’ workflows and bottom line. You also need to consider how to...

Olivia Ramirez
By Olivia Ramirez
June 8, 2021

13 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

According to our State of the Partner Ecosystem Report, 60.8% of partnership professionals say that getting buy-in is at least “somewhat challenging. 

Olivia Ramirez
By Olivia Ramirez
May 20, 2021

Partnerships 101: What is Cross-Selling?

Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in...

Olivia Ramirez
By Olivia Ramirez
April 29, 2021

2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

You’ve landed your first partnerships gig (Wowza!). You’ve got a handful of partners, and you’re building the company’s first-ever partner ecosystem. 

Olivia Ramirez
By Olivia Ramirez
February 18, 2021

Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.

Olivia Ramirez
By Olivia Ramirez
January 21, 2021