Note: this is the latest in our Partnerships 101 series. You can read the others below:
Launching a tech ecosystem involves a ton of moving parts. It’s more than just developing the integrations that improve your customers’ workflows and bottom line. You also need to consider how to...
According to our State of the Partner Ecosystem Report, 60.8% of partnership professionals say that getting buy-in is at least “somewhat challenging.
Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in...
You’ve landed your first partnerships gig (Wowza!). You’ve got a handful of partners, and you’re building the company’s first-ever partner ecosystem.
You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.