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2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
You’ve landed your first partnerships gig (Wowza!). You’ve got a handful of partners, and you’re building the company’s first-ever partner ecosystem.
Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.
SaaS Reseller Partnerships: What They Are & How They Work
Note: This is the latest in our Partnerships 101 series. You can read the other entries here.
Look around and you’ll recognize everyday examples of reseller partnerships, from the grocery chain...
Navigating Partnership Ecosystems: Channel, Tech, & Strategic
Much like your friend that just got out of a five-year relationship, it seems that the partnership industry is evolving and very much in a “I’m finding myself” phase. Because of this, the lines...
Monetize Your Technology Partnerships With These 8 Tactics
As the number of SaaS companies has continued to skyrocket, integrations have become increasingly important to the user experience. A study of the 1000 fastest growing SaaS companies revealed such...
The Beginner's Guide to SaaS Tech Partnerships
Consider how effortless it is to play Spotify’s music on an Amazon Alexa. It doesn’t take a series of manual steps, just a simple voice command. Your time to value is seconds… literally just a...
