Latest
Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets
Note: this is the latest in our Partnerships 101 series. You can read the others below:
How We Launched Our First Tech Ecosystem With 30+ Integrations in 6 Months
Launching a tech ecosystem involves a ton of moving parts. It’s more than just developing the integrations that improve your customers’ workflows and bottom line. You also need to consider how to...
13 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
According to our State of the Partner Ecosystem Report, 60.8% of partnership professionals say that getting buy-in is at least “somewhat challenging.
Partnerships 101: What is Cross-Selling?
Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in...
2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
You’ve landed your first partnerships gig (Wowza!). You’ve got a handful of partners, and you’re building the company’s first-ever partner ecosystem.
Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
You’re turning EQLs into MQLs into SQLs — and, no doubt about it, they’re generating partner-sourced revenue.
